Know exactly what to post this week.
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The four-minute read for the social managers and agencies who can't afford to miss a trend. We watch 10,000 posts so you ship the three that matter.
Free covers the format, the breakout, and what to stop. $15/mo adds Steal This for your niche, plus both editions. No card required.
Live scan – week of June 29
AI read 40M+ videos this week. These rose to the top.
Thumbnails above are real videos from this week's scan. Your weekly brief is distilled from patterns across all of them.
Under the hood
Three intelligence layers. One inbox.
Most marketers check one platform manually and call it research. You get the synthesis of all three layers, every week, before the week starts.
Social video intelligence
Tens of millions of videos scanned every week.
Scans TikTok, Reels, and Shorts by true virality, views relative to account size, not raw numbers. When the same format hits across multiple top performers in one week, you hear about it. One-hit wonders get filtered out.
Ad creative intelligence
What's working in paid before it hits organic.
A separate layer reads what's actually winning in paid: the angles and messaging frames gaining traction in ads right now, before they show up in organic feeds. Most trend tools miss this layer entirely. You won't.
Real-time burst detection
Catch it while you can still get in front of it.
Scores every sound and format by how much of its total activity happened in the last 7 days. A score near 1.0 means it just blew up this week. That's the wave worth catching before the feed fills up.
The Signal synthesizes all three layersinto a brief you can act on the same day. No raw data, no noise, just what's worth your time this week.
intel → your inboxEvery issue
What's inside. No filler.
Three free calls, each naming a specific format, sound, or move. Then Steal This, written for your niche.
The one format eating the feed this week, with the hook structure and the numbers behind why it works.
“The moment-jack clip is eating everything. 16 of the 40 most-viewed videos on TikTok this week are World Cup, the top one did 12.8M. Under 15 seconds, one moment, framed as a matchup, flags in frame one, zero setup. Do this: post your brand's reaction to a moment your audience is already talking about within the hour, not the day.”
A sound or format that is rising, not peaked. Early enough that you can still get in front of it.
“"Dai Dai" by Shakira and Burna Boy is breaking out, 75 videos in the last 7 days and 1.3M uses, and it's commerce-cleared so brands can use it without a takedown. It carries World Cup energy without you saying a word about soccer. Do this: drop it under a product-in-motion clip while it's still climbing.”
One fatiguing format or hook to drop. Knowing what is dying is worth as much as knowing what is hot.
“Ambient "aesthetic" audio as a substitute for a hook. Eight of the 15 breakout sounds this week are background wallpaper, which means everyone's leaning on a vibe instead of a first line. A pretty sound won't save a clip that says nothing in frame one. Do this: write your opening line first, then pick audio that serves it.”
Three openers you can shoot today, plus a post built on the rising sound. Paid subscribers give us their niche, so this one gets written for your exact space. Every receipt links to the actual video.
“"POV: you're explaining [your category] to someone who just got into it during the World Cup." Plus a product-in-motion post built on Dai Dai with on-screen text "no notes, just vibes." Ship it while the sound climbs.”
“Steal This” gets written for your specific niche.
Generic trend intel tells you what's working broadly. We go one step further. Tell us your niche when you subscribe and Steal This becomes a hook or angle written specifically for your space, not a principle, a line you can use tomorrow.
Fitness & supplements
“"I was taking [supplement] wrong for 6 months. Here's what the label doesn't tell you."”
Home decor & interiors
“"Nobody shows the $300 version styled properly. Here it is, same look, a third of the price."”
Marketing & agency
“"I audited 12 client accounts this month. The same $800/week mistake shows up in 9 of them."”
E-commerce / DTC
“"This product description change took our conversion rate from 1.8% to 4.3% in one week."”
How the personalization works
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One line in reply to the welcome email. "I'm in fitness supplements for women 35+." That's it.
Steal This adapts
The following week, Steal This is written specifically for your space. Same live trend data, applied to you.
Change it anytime
Reply to any issue with a new niche and it shifts the following week. No forms, no portal.
What lands in your inbox
This is this week's Organic issue.
Built from this week's Virlo pull. Steal This is locked below, preview it by upgrading.
The Signal – Organic – Week of June 29, 2026
THE SIGNAL – ORGANIC – Week of June 29, 2026
The World Cup is in your backyard and your content calendar doesn't know it yet. Let's fix that.
1. Format winning right now
The moment-jack clip is eating everything. 16 of the 40 most-viewed TikToks this week are World Cup, the top one did 12.8M. Under 15 seconds, one moment, framed as a matchup, flags in frame one. Post your reaction within the hour, not the day.
Watch the top clip (12.8M views) →
2. Trend breakout
"Dai Dai" by Shakira and Burna Boy is breaking out, 75 videos in 7 days and 1.3M uses, and it’s commerce-cleared. It carries World Cup energy without a word about soccer. Drop it under a product-in-motion clip while it climbs.
Hear the sound (1.3M uses) →
3. Stop doing this
Ambient "aesthetic" audio as a substitute for a hook. Eight of the 15 breakout sounds this week are background wallpaper. A pretty sound won’t save a clip that says nothing in frame one. Write your opening line first, then pick audio.
See the pattern →
Steal This is for paid subscribers
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